Email list hygiene is definitely key to sender and deliverability scores. It doesn’t matter if your list is optin or not. Everyone needs to keep their lists clean. Here are a few myths that I think you should avoid at all costs.
There are several types of email marketers: Black hat Grey hat White hat The easiest way to determine how to fit in this mold is to place yourself in one of these categories and
Spring is here and summer is around the corner. Your list is more important than ever because many will be on vacation this summer and email marketing will be traded for social media, which is just as dead during summer. This is the time to do validation and email list verification. Validate your emails from threats and verify them from bounces.
Since Google banned payday loan advertising, we have seen a rise in the size of databases we clean and have been approached by many payday loan companies for advice in email deliverability. Many have been out of the email marketing game and have to re-learn everything they knew 5 years ago. This article may help.