3 Reasons Why You Need To Start Using An Email List Scrubber Immediately
3 Reasons Why You Need To Start Using An Email List Scrubber Immediately
The greatest email marketing strategies can provide a return on investment of up to 4,200%. You should consider your email list a valuable resource. Unfortunately, not all of the people on that list are actually interested in what you have to offer. As such, perhaps it’s time to do some housekeeping on your email list.
Email list scrubbing is the process of removing bad, inactive, or duplicate subscribers and emails.
In this manner, you may increase your deliverability and focus on your most engaged readers. It’s expensive to deal with spam on your email list. If you scrub your email lists to make way for better-quality subscribers, you can boost your return on investment.
3 Warning Signs as to Why You Need To Use Email Scrubbing
You’re putting time and money into growing your email list.Maintaining a healthy email list is common sense. How do you tell if it’s time to update your email list? Some common warning signals that it’s time to clean up your email list are:
1. Negative Open Rate
If you’re wondering if your email list needs to be cleaned up, the first place to look is at your email marketing metrics. If your email list’s open and click-through rates have decreased, it’s likely because many of the people on it no longer have any interest in what you have to say. Sending an email to someone who is more likely to read it or click through to your website is a better use of your time if few recipients are engaging with it. In the event that recipients aren’t engaging with your emails, you risk losing out on money.
2. Spam Reports
Do you have a higher than normal number of spam reports? If your email is marked as spam, all of your hard work promoting through email will be for naught. If a subscriber exhibits this behavior, it’s a red flag that they don’t belong on your list.
Mailbox providers, including Yahoo and Gmail, actually register spam complaints. If they detect too many, they may begin delivering all of your emails to the spam folder, not just those flagged as spam by the recipients. A subscriber can mistakenly classify your emails as spam if they can’t place an early recall of their decision to join your mailing list.
3. High unsubscribe rates
Another red flag is the growing number of users who have unsubscribed from your email list. Check the signup source to determine if any of the email addresses are invalid, and purge your list as soon as you discover any invalid email addresses. It’s possible that refocusing your advertising efforts on potential customers is necessary.
There are a few normal situations in which you should pay extra attention to the condition of your email list and decide if you need professional help cleaning it.
If you’re going to hire an email list, check it for errors and clean it up first.
Switching email marketing platforms is a great opportunity to clean up your contact list. It guarantees that your list is completely untainted before you begin.
Keeping your inbox clean is crucial when using email marketing to expand your business.
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If you’re looking for a reliable and affordable email scrubbing service, then visit eHygienics.com.
We’ve been providing high-quality email scrubbing services for so many years, and we’ll make sure that your emails are as clean as possible. We use the latest technology to ensure that no traces of your data will be left behind. Our team is committed to quality control, so you can rest assured that your emails will be scrubbed perfectly every time.
