How Email List Hygiene Can Ease Your Marketing Campaign Problems
How Email List Hygiene Can Ease Your Marketing Campaign Problems
If you’re serious about email marketing, revenue growth, and profit generation, email list hygiene is critical. To ensure that your marketing and content messages reach their intended recipients, you must maintain your lists clean.
Both Email Service Providers (ESPs) and Internet Service Providers (ISPs) are always on the hunt for “suspicious” messages. This includes wrong addresses, spam traps, malware, and hard bounces. If you have these issues addressed on your databases and send information to them, the ISPs and ESPs will punish you, ultimately sending all your messages to the spam folder.
Making a profit with email is nearly impossible if your messages wind up in trash folders. And if you disregard the consequences, your company may suffer much more than income loss; you may be branded a spammer, your IP addresses may be banned, and you may suffer hefty fines.
This is why email list hygiene is critical. By eliminating any suspect email addresses from your list, you can ensure deliverability and inboxing. And you can be certain that your income will increase rapidly. Previously, email list hygiene was an arduous process. However, with eHygienics, email list hygiene has never been easier!
Before we present you the easiest, most practical, and proven technique for keeping your email lists clean and your income rising, let’s take a look at five reasons why email list hygiene should be your number one concern.
Delivery speed:
Hygienic email lists are delivered quickly and inboxed, and lists with bad addresses are delivered more slowly. If you are sending timely messages, deliverability speed is crucial.
Increasing the deliverability rate:
A clean email list has much higher deliverability than one filled with malformations or fraudulent addresses. Your deliverability and inboxing rate will be higher if your list is cleaner.
A higher sender score:
Your sender score will suffer if your list contains spam traps, hard bounces, and known complainers. You are penalized by your ISP and ESP, and your messages are being categorized as spam. Your sender score will increase, and your inboxing efforts will improve when you perform email list hygiene.
Increase your online reputation:
Having a list full of bad addresses, spam traps, hard bounces, and known complainers often result in more spam complaints, lower inboxing, and lower deliverability. Maintaining clean lists gives you a positive reputation and improves your inboxing.
Increase your ROI:
Your marketing tactics will be visible with proper email list hygiene. One of the most important aspects of email marketing is getting your messages to the target audience. Clean email lists boost ROI and get inboxed.
Practicing good email list hygiene will lead to increased delivery times, increased deliverability, a high sender score, increased online reputation, and a better ROI.
You can achieve this through EHygienics. By utilizing our proprietary multimethod validation process, we offer the industry’s most advanced email list hygiene service.
Our team can clean all of your current email lists, as well as keep all of your future email addresses clean as well.
