Where does email list hygiene fit in the marketplace?

Email list hygiene now rests in the foreground of most email service providers. By using an API to list cleaning companies, they can set a value on the type of list that is being uploaded to determine if they will allow a client to hit the send button.

This simple technique has saved ESP’s millions of dollars in IP’s, domains and resources all by recognizing that email list hygiene provides major value in the marketplace.