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How To Take Advantage Of The Email List Cleaning Services and Profit From It

mailing lists clean

How To Take Advantage Of The Email List Cleaning Services and Profit From It

How To Take Advantage Of The Email List Cleaning Services and Profit From It

Why and How to Use Email List Cleaning Services

Email List Cleaning Services is paramount in email marketing. You run the danger of having your email campaigns routed to the spam folder or, even worse, having your sender address blocked if you neglect to eliminate dormant subscribers and addresses that repeatedly “bounce” back your emails. Regularly pruning your database can help you prevent two situations that affect your reputation: with people and email spam filters.

If you send to people who aren’t interested, you’re doing more harm than good and risk being marked as spam, which can lead to your emails being blocked by some providers.

Maintaining a clean contact list protects your “sender score.” Sender score is a metric used by ISPs to determine whether or not they should let messages from a given email address through their servers. If you receive too many bounced messages, your sender score will suffer, and ISPs will likely block your email.
The success of your email campaigns is closely related to your standing, not only with your target audience but also with the ESPs that deliver your messages. Your email sender reputation and deliverability will suffer if you don’t clear your lists. When your sender’s reputation drops “into the red,” it’s tough to recover. It’s imperative that you begin maintaining a clean email list immediately. Don’t let opportunities slip through your fingers because your emails aren’t being delivered.

You’ll learn here what signs to look out for that indicate your list needs cleaning, as well as what constitutes a “bad” email address and how to go about removing it.

Telltale Indicators That Your Email List Needs to Be Cleaned

If your list is small and you don’t send many emails, you may just need to clean it every few months. It’s possible that you’ll need to do some extra list cleaning either after a campaign’s launch or before one is launched. But how can you be so sure? Typical indicators of a dirty contact list include:

  • High or fast-growing bounces
  • A lower than normal or unexpectedly declining open rate
  • The number of spam complaints has increased at a higher rate than is typical.

By examining the delivery records for different campaigns, it may be possible to determine when your numbers began to decline. Your “problem” contact or contacts are most likely to be found on the list with the lowest deliverability rates, so focus there if you have many lists to examine.

Do-It-Yourself or Hire a Professional List-Cleaning Service?

List-cleaning, often known as “email scrubbing,” is a process used to verify that only active users and leads are receiving your emails about once every six months. To clean your list, you can do it yourself or you may hire a list-cleaning service, like the ones I’ll describe in a little. There are pros and cons to each method, but for the best email list hygiene, we recommend using both.

Advantages of Do-It-Yourself List Cleaning

High level of detail: You value both your subscribers and your email’s reputation. Nobody else cares as much as you do about getting your list perfect.
You are familiar with your record and your list. You are aware of the open, clickthrough, and bounce rates of your emails. Now that you know why it’s important to clear your list, you can keep an eye out for the right things.

Why you should use a list cleaning service?

Highly effective in eliminating invalid or duplicate addresses: List-cleaning services are very accurate at removing potentially malicious email addresses.
Save time and effort: You can literally just plug in a list-cleaning service and start using it. In only a few minutes, at the push of a button, they will have your list spotless.
In terms of cleaning lists, there are pros and cons to every approach. Sometimes, not even our advanced DirectIQ list cleaner will catch everything. Use this kind of service and check the results twice before sending your emails to a large number of people.

Warning Signs

There are a number of valid cases in which you would want to get rid of a subscriber’s email address. You should be on the lookout for the following categories of “bad” addresses when you begin to sift through your contacts:

Any subscriber would be frustrated if they received two emails from the same sender with the exact same content. Get rid of any email addresses in the list that are duplicates.

In particular, email providers have a hard time dealing with aliases because not all addresses under a given domain, such as or, will have elected to receive your emails. They probably won’t want to, because these are most likely work emails.

Unsubscribes: Whenever anyone unsubscribes through your opt-in emails, they are respectfully expressing their dissatisfaction. Many ESPs (like DirectIQ) take care of this for you automatically, but you should double-check because it is illegal to send email campaigns to someone who has already indicated that they do not wish to receive them. There’s a reason we refer to these kinds of messages as “opt-in” emails.

Random people: When you initially get started, you might not realize how dangerous it is to send emails to random addresses you find online or buy lists of subscribers. It’s a fast way to get on a no-fly list. Remove from your list anyone who did not give their express permission to receive marketing materials from your business. This includes contacts you acquired from other sources.

Both hard and soft bounces exist: Neither is nearly as entertaining as they appear. A hard fall is irreversible. They consist of incorrect email addresses and those that have been previously blocked. Autoresponders (used when someone is temporarily unavailable, such as while on vacation) and full mailboxes are examples of soft bounces. All emails that bounce are instantly deleted by DirectIQ. If a soft bounce is inactive for more than six months, it should be taken down and discarded.

Disengaged Email Recipients: Anyone who has ceased opening and clicking on your emails is a perfect target for removal in the future. You shouldn’t immediately cross them off the list, though. If you want to send all of your inactive subscribers a re-engagement campaign to determine whether they’re still interested in hearing from you before you delete them for good, you need to take them off of your primary list and onto a separate one.


We’re here to help you with your mailing list hygiene.

We have been helping businesses like yours keep their mailing lists clean and up-to-date for so many years and we’re always happy to help new clients get started.

With Ehygienics, you can rest assured that your lists are kept clean and that you will never be exposed to any legal liability due to incorrect data or outdated information. We’ll even provide a full audit report of your current lists so that you know exactly what’s happening with your data.

Our automated system makes it easy for you to stay on top of your mailing lists, while our team of experts is always ready to help if something goes wrong or if there’s an issue that needs attention immediately.

Ready to get started? Simply visit today!

Contact us to know more.

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