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How Can Spam Trap Clean An Email List Help Your Marketing Campaign

scrub email list

How Can Spam Trap Clean An Email List Help Your Marketing Campaign

How Can Spam Trap Clean An Email List Help Your Marketing Campaign

There are myths about quick fixes to spam trap clean an email list. Sadly, these claims are false. Let’s explore what a spam trap is, why they exist, and how to prevent them in the future.

Spam traps are actual email addresses.Identifying malicious addresses on your list is nearly impossible. In the end, your time and energy will be better spent fixing the problems that led to these email addresses being on your list to begin with. Spam traps may be annoying to senders, but they help mailbox providers catch bad senders. A sender’s IP and domain reputation, which are evaluated by mailbox providers, play a significant role in determining whether or not mail is filtered to the spam folder depending on the number of spam traps a sender hits. Some blocklists will block senders who use spam traps. To avoid falling for a false “quick fix,” it is crucial to get to the bottom of what’s causing these annoying little addresses. You shouldn’t disregard this problem if you want to restore your sender reputation and have your emails more likely to be read.

To add further complexity, not all spam traps are the same. Your subscriber list can contain two types of spam traps:

Recycled spam traps.

These are traps for inconsiderate email senders who don’t care about their recipients’ health. It’s possible that an email address you have on file was valid at one point in time, but if you haven’t emailed that address in a while or you haven’t removed that address from your list once it has gone dormant, the mailbox provider may have recycled it as a spam trap. In addition to not attaining a real subscriber, submitting to this address could damage your sender’s reputation, so you should stop immediately. Though severe, these issues pale in comparison to those caused by flawless trap hits.

Pristine spam traps.

Pristine spam traps are the archnemesis of these two. Spam traps catch senders who collect email addresses without permission. These are valid email addresses, but not from end users. These email addresses are planted deliberately in questionable list acquisition sources (like list renting or web scraping), alerting mailbox providers and blocklists to major list acquisition issues. This can hurt your sender reputation and inbox placement. 

Spam traps

While some services claim to detect spam traps by maintaining a list of known trap addresses, this cannot be guaranteed due to how spam traps work. Do these services catch spam? Sure. Ever-evolving spam traps are harder to catch. Just when you catch one trap, a hundred more pop up. Therefore, the only reliable method to prevent acquiring spam traps on your list is to perfect your methods of list acquisition and hygiene. Here are some quick tips:

Subscribers can confirm or double opt-in to your email program. If you want people to sign up for your emails and actually read them, you need to convince them that doing so will benefit them.

Don’t buy, rent, or scrape email addresses. These sources also hide spam traps in their lists, which is frowned upon. 
If you’re having trouble figuring out where your spam trap problem is coming from, it may be helpful to tag all subscribers according to their procurement source and then keep an eye on activity from unknown users and the spam trap itself in Everest.

Don’t immediately scrub email list after encountering a spam trap. Even though these addresses can damage your sender reputation, you will be on the right track if you start working on improving your email sending procedures and figure out what exactly is triggering the spam trap. In order to get a complete picture of your email program’s health, it’s important to track key metrics like subscriber engagement, bounce rates, and sender reputation in Everest as you work to improve your strategy.

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