Our industry has a bad name and has had one since the early 1990’s. The problem with email marketing is the time wasted on “wack a mole” process that spam fighters have been doing. By cleaning an email marketing list, removing all threats and getting to consumers or businesses who want to receive advertisements, you achieve greater success for ESP’s, individual mailers and spam fighters as a whole.

Email service providers have a tough time weeding out spammers. That is why we do what we do.

This allows the entire cat and mouse game to quiet down and both sides of the coin can benefit from each other.

Email marketing is still a legitimate practice, thanks to email list hygiene companies.

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