Importance of Email List Validation Service
Bounced emails are the common problems of every email marketer; it affects badly their performance, revenue, and reputation. The best way to avoid this is by making use of email list validation service which is a procedure wherein it verifies if an email address on your list is valid or not. If you send out a message to a huge number of invalid email addresses, thus the mail providers may see you as a spammer and forwards your message directly to a spam folder and not on the recipient’s inbox.
Pros of using Email Validation Services:
- Increase in open rate and higher conversions.
- Prevents account suspension by your email service provider
- Boost in revenue and saving money by not sending messages to invalid users.
- Improves inbox placement rate and sender score.
Type of useless email addresses you must clean off from your list
Invalid Email Address – This invalid address happen when you have not emailed them for quite some time, let’s say 9 months to a year. There is a big chance that those leads may have become inactive during those times. If you send a message to these invalid email addresses, it may 100% hard bounced. This badly affects your reputation and may be considered as a spammer by your ISP (Internet Service Provider)
Email address spelled incorrectly – This is commonly a human error but may still increase the number of hard bounces. You must be sharp in seeing this kind of errors and correct them before sending the email, or better yet, use an opt-in confirmation that will help the subscriber or lead to check if they have typed in their email address correctly.
Role Email Accounts
There are email addresses that are linked with a precise department or role within a company or an organization which is meant just to receive messages pertaining to that role. Let’s say:
- “email@example.com” for email abuse reports.
- “firstname.lastname@example.org” for bounce messages.
- email@example.com” for email notifications
These role account addresses are usually posted directly on web pages and are listed on databases and then sold to email marketers who are eager to increase their list faster rather than using a subscription process. If ever you encounter this type of address on your mailing list, make sure to remove them instantly before sending out messages.
Finally, when you are doubtful of your mailing list and would want to have a 100% success in your email marketing operation, it is then highly recommended that you use email list validation service to avoid hard bounces, bad reputation, and loss in revenue.
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